Basics of Marketing terms
Demography refers to statistical data relating to a population and specific groups within it. It is especially important to know about your main target audiences, as they signal which marketing strategies, tactics and communication channels will be most effective for these people.
Design
Graphic design
Graphic design is a profession that uses problem-solving techniques to visually convey a message to a target audience in order to achieve the desired effect. Graphic designers should be mindful of brand standards to ensure consistency, as well as create effective, attractive, readable and motivating messages in a visual manner with combinations of typography, photography, illustrations and graphic elements.
Creative direction
The term "creative direction" is difficult to describe, and many people (even in the industry) do not understand what exactly it means. To determine this, you first need to understand that this discipline is responsible for maintaining the intersection between design, artistic direction, and strategy, as Dan Moll, a Philadelphia-based creative director, put it best. Where these concepts come together, you can find a creative direction. Many agencies promote or appoint a graphic designer or art director to CD, but this is not necessarily the best move. Not every great designer or art director has the necessary skills to become a great CD. The best CDs are always aware of two key things: brand integrity (art direction and design) and customer profit (strategy). If any of this doesn't justify it, it's a bad creative direction.
Printing house
Typography is the arrangement of words and numbers on a page in such a way as to increase the readability of the text and create an effective hierarchy (importance) and consistency. This is both a technical and an artistic discipline, as it includes rules and mathematical calculations for line height (leading in print) and design savvy to effectively convey the brand's personality and get the desired call to action.
CMYK - cyan, magenta, yellow and black (4-color process) is a method used by printers in which tiny dots of these four ink colors are printed on a printing machine in various combinations, where translucent dots are superimposed on each other to create a spectrum of possible colors. This is one of the most common methods of full-color printing.
PMS (Pantone® Matching System) is a proprietary color system created by Pantone® for the graphic community. Designers and printers use this system to select and reproduce exact shades of color. Each color is numbered in the formula guides for ease of use and reproduction. When exact color is required, we use the PMS color on the printing machine for one- or two-color printing, or in addition to the 4-color job as the fifth color on the printing machine. Using PMS colors can make printing more expensive, since you have to pay for PMS ink, and they have to work on a traditional (offset) printing machine, not a digital one (which is more expensive if you don't work in very large quantities). . Digital printing is approaching PMS colors, but the real PMS colors are exactly pre-mixed offset inks. Quantity plays a factor here too,
RGB (red, green, blue) is the most common profile for use on any type of screens, from computers and televisions to mobile devices. RGB is considered an additive color process that mixes versions of colors to achieve a variety of color options. When the three colors are fully saturated, you see white, and when they are completely removed, you see black.
HEX (hexadecimal) : This six-digit combination of letters and numbers is defined by a combination of red, green and blue (RGB). The HEX color code is used mainly by designers and web developers and is an abbreviation of RGB values with an additional conversion. There are several free online conversion tools to get value. İdman mərclərindən əsas gəlir əldə etmək mümkündürmü - əgər əməkdaşlıq etsəniz, mütləq bəli mostbet-az90.com mərc etmək üçün ən əlverişli şərtlər, eləcə də kazino oyunları təklif olunur
